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September 8th, 2010
FOR IMMEDIATE RELEASE
The first initiative was to create a recognizable, compelling and competitive brand for
“Having a new brand is pivotal to ensuring our region stands out with a consistent message that will help us broaden our business and industry base and stabilize our economy over the long term for Central Alberta,” Erin Gates, RDRED’s spokesperson for the FDI project explains, “As we continue our investment attraction efforts in international markets using the Central Alberta: Access Prosperity brand, foreign investors will begin to associate the region as a place to access success, markets and talent.”
Dale Barr, spokesperson for the FDI project adds, “
The second initiative is the creation of the International Ambassadors Program (IAP). The IAP is a network open to local business leaders interested in actively promoting international trade and investment in
As a champion and supporter of the IAP, Scott Wakefield, the General Manager of Red Deer’s Finning facility says, “The IAP will fill a current gap in our area by providing a common gathering for foreign-owned companies and importing/exporting companies to unite and share ideas, while RDRED And CAEP continue efforts to establish a global presence for Central Alberta.”
Though IAP members are volunteers, they do receive access to networking and business development opportunities with international delegates, trade commissioners, organizations, subject matter experts and thought leaders. The IAP will also be offering value-added meetings and business development workshops.
The IAP is expected to be an integral part of international investment attraction, as these International Ambassadors have a wealth of knowledge to share with potential investors. “International Ambassadors create an opportunity for potential investors to learn about the region’s business resources, as well as
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Economic Development Specialist
General Manger of Operations
Mayor of Rimbey
Red Deer Regional Economic Development (RDRED) is a strategic alliance between the Red Deer Chamber of Commerce, The City of Red Deer,
Central Alberta Economic Partnership Ltd. (CAEP) is a partnership of 41 member municipalities, 1 Indian Band and 14 associate member organizations and is noted as being the first regional economic development alliance in
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